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Dr Heather Crawford

Dr Heather Crawford

Senior Lecturer
Business School
School of Marketing

Research Interests:

  • Cross-cultural advertising
  • Cultural evolution
  • Cross-cultural humour
  • Business education

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E-mail
h.crawford@unsw.edu.au
Location
Quadrangle Building, Level 3 Australian School of Business
  • Books | 2008
    Crawford H; Fletcher R, 2008, The Economics of Illegal Immigration, 2, Palgrave Macmillan, New York
  • Book Chapters | 2013
    Crawford HJ, 2013, 'Humour in new media: Comparing China, Australia and the United States', in Humour in Chinese Life and Culture: Resistance and Control in Modern Times, pp. 173 - 192,
  • Journal articles | 2024
    Abdulhamid MI; Aboona BE; Adam J; Adamczyk L; Adams JR; Aggarwal I; Aggarwal MM; Ahammed Z; Aschenauer EC; Aslam S; Atchison J; Bairathi V; Cap JGB; Barish K; Bellwied R; Bhagat P; Bhasin A; Bhatta S; Bhosale SR; Bielcik J; Bielcikova J; Brandenburg JD; Broodo C; Cai XZ; Caines H; Sanchez MCDLB; Cebra D; Ceska J; Chakaberia I; Chaloupka P; Chan BK; Chang Z; Chatterjee A; Chen D; Chen J; Chen JH; Chen Z; Cheng J; Cheng Y; Choudhury S; Christie W; Chu X; Crawford HJ; Csanad M; Dale-Gau G; Das A; Deppner IM; Dhamija A; Dixit P; Dong X; Drachenberg JL; Duckworth E; Dunlop JC; Engelage J; Eppley G; Esumi S; Evdokimov O; Eyser O; Fatemi R; Fazio S; Feng CJ; Feng Y; Finch E; Fisyak Y; Flor FA; Fu C; Gagliardi CA; Galatyuk T; Gao T; Geurts F; Ghimire N; Gibson A; Gopal K; Gou X; Grosnick D; Gupta A; Guryn W; Hamed A; Han Y; Harabasz S; Harasty MD; Harris JW; Harrison-Smith H; He W; He XH; He Y; Herrmann N; Holub L; Hu C; Hu Q; Hu Y; Huang H; Huang HZ; Huang SL; Huang T; Huang X; Huang Y; Humanic TJ; Isshiki M; Jacobs WW; Jalotra A; Jena C; Jentsch A; Ji Y; Jia J; Jin C; Ju X; Judd EG; Kabana S; Kalinkin D; Kang K; Kapukchyan D; Kauder K; Keane D; Khanal A; Khyzhniak Y; Kikola DP; Kincses D; Kisel I; Kiselev A; Knospe AG; Ko HS; Kosarzewski LK; Kumar L; Labonte MC; Lacey R; Landgraf JM; Lauret J; Lebedev A; Lee JH; Leung YH; Lewis N; Li C; Li D; Li H-S; Li H; Li W; Li X; Li Y; Li Y; Li Z; Liang X; Liang Y; Licenik R; Lin T; Lin Y; Lisa MA; Liu C; Liu G; Liu H; Liu L; Liu T; Liu X; Liu Y; Liu Z; Ljubicic T; Lomicky O; Longacre RS; Loyd EM; Lu T; Luo J; Luo XF; Ma L; Ma R; Ma YG; Magdy N; Mallick D; Manikandhan R; Margetis S; Markert C; McNamara G; Mezhanska O; Mi K; Mioduszewski S; Mohanty B; Mondal MM; Mooney I; Mrazkova J; Nagy M; Nain AS; Nam JD; Nasim M; Neff D; Nelson JM; Nemes DB; Nie M; Nigmatkulov G; Niida T; Nonaka T; Odyniec G; Ogawa A; Oh S; Okubo K; Page BS; Pak R; Pal S; Pandav A; Pandey AK; Pani T; Paul A; Pawlik B; Pawlowska D; Perkins C; Pluta J; Pokhrel BR; Posik M; Protzman T; Prozorova V; Pruthi NK; Przybycien M; Putschke J; Qin Z; Qiu H; Racz C; Radhakrishnan SK; Raha N; Ray RL; Reed R; Robertson CW; Robotkova M; Aguilar MAR; Roy D; Chowdhury PR; Ruan L; Sahoo AK; Sahoo NR; Sako H; Salur S; Sato S; Schmidke WB; Schmidke WB; Schmitz N; Seck F-J; Seger J; Seto R; Seyboth P; Shah N; Shanmuganathan PV; Shao T; Sharma M; Sharma N; Sharma R; Sharma SR; Sheikh A; Shen D; Shen DY; Shen K; Shi SS; Shi Y; Shou QY; Si F; Singh J; Singha S; Sinha P; Skoby MJ; Smirnov N; Soehngen Y; Song Y; Srivastava B; Stanislaus TDS; Stefaniak M; Stewart DJ; Su Y; Sumbera M; Sun C; Sun X; Sun Y; Sun Y; Surrow B; Svoboda M; Sweger ZW; Tamis AC; Tang AH; Tang Z; Tarnowsky T; Thomas JH; Timmins AR; Tlusty D; Todoroki T; Trentalange S; Tribedy P; Tripathy SK; Truhlar T; Trzeciak BA; Tsai OD; Tsang CY; Tu Z; Tyler J; Ullrich T; Underwood DG; Upsal I; Van Buren G; Vanek J; Vassiliev I; Verkest V; Videbaek F; Voloshin SA; Wang F; Wang G; Wang JS; Wang J; Wang K; Wang X; Wang Y; Wang Y; Wang Y; Wang Z; Webb JC; Weidenkaff PC; Westfall GD; Wielanek D; Wieman H; Wilks G; Wissink SW; Witt R; Wu J; Wu J; Wu X; Wu Y; Xi B; Xiao ZG; Xie G; Xie W; Xu H; Xu N; Xu QH; Xu Y; Xu Y; Xu Z; Xu Z; Yan G; Yan Z; Yang C; Yang Q; Yang S; Yang Y; Ye Z; Ye Z; Yi L; Yip K; Yu Y; Zbroszczyk H; Zha W; Zhang C; Zhang D; Zhang J; Zhang S; Zhang W; Zhang X; Zhang Y; Zhang Y; Zhang Y; Zhang Y; Zhang ZJ; Zhang Z; Zhang Z; Zhao F; Zhao J; Zhao M; Zhou J; Zhou S; Zhou Y; Zhu X; Zurek M; Zyzak M, 2024, 'Measurements of the Z0/纬* cross section and transverse single spin asymmetry in 510 GeV p + p collisions', PHYSICS LETTERS B, 854,
    Journal articles | 2019
    Gregory G; Crawford H; Lu L; Ngo L, 2019, 'Does humour travel? Advertising practices and audience effects in the United States and People鈥檚 Republic of China', International Journal of Advertising, 38, pp. 957 - 978,
    Journal articles | 2019
    Muniz F; Guzm谩n F; Paswan AK; Crawford HJ, 2019, 'The immediate effect of corporate social responsibility on consumer-based brand equity', Journal of Product and Brand Management, 28, pp. 864 - 879,
    Journal articles | 2016
    Ceric A; Crawford HJ, 2016, 'Attracting SIEs: Influence of SIE motivation on their location and employer decisions', Human Resource Management Review, 26, pp. 136 - 148,
    Journal articles | 2015
    Crawford HJ; Gregory GD, 2015, 'Humorous advertising that travels: A review and call for research', Journal of Business Research, 68, pp. 569 - 577,
  • Conference Papers | 2018
    Gregory G; Crawford H; Lu L; Ngo LV, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People鈥檚 Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at The International Advertising and Branding Conference, Wuxi, China, - ,
    Theses / Dissertations | 2010
    Crawford H, 2010, Humour in Cross-Cultural Advertising: Invistigating an Individual-Difference Perspective in the United states, China and Australia, 国民彩票, 国民彩票
    Conference Papers | 2009
    Crawford H; Gregory G; Munch JM; Gulas CL, 2009, 'Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People鈥檚 Republic of China', in Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People鈥檚 Republic of China, Brigham Young University, Puerto Vallarta, Mexico, presented at Cross Cultural Research, Puerto Vallarta, Mexico, 13 December 2009 - 16 December 2009,
    Conference Papers | 2009
    Crawford H; Gregory G, 2009, 'Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China.', in Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China., Academy of International Business Annual Conference, San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009
    Conference Papers | 2008
    Crawford H; Gregory G, 2008, 'Scale validation issues in situations of minimal cultural difference', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
    Conference Papers | 2008
    Crawford H, 2008, 'Investigating humour in cross-cultural advertising: An individual difference perspective,', in Investigating humour in cross-cultural advertising: An individual difference perspective,, Australasian Humour Scholars Network Invitational Colloquium., University of Sydney, New South Wales., presented at Australasian Humour Scholars Network Invitational Colloquium., University of Sydney, New South Wales.
    Conference Papers | 2007
    Crawford H; Gregory G, 2007, 'Humour in Cross-Cultural Advertising', in 49th Annual Meeting of the Academy of International Business, 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, presented at 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, 25 June 2007 - 28 June 2007
    Conference Papers | 2007
    Crawford H, 2007, 'Investigation the Effectiveness of Humour in Cross-Cultural Advertising', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
    Conference Papers | 2006
    Crawford H, 2006, '驴Humour in cross-cultural advertising: A literature review驴', in 驴Humour in cross-cultural advertising: A literature review驴, in UWS College of Business Research Symposium, presented at in UWS College of Business Research Symposium
    Conference Proceedings (Editor of) | 2006
    Crawford H, (ed.), 2006, 'ANZMAC 2006 Conference', Queensland University of Technology, presented at Australian and New Zealand Marketing Academy (ANZMAC) Conference, Queensland University of Technology

My Teaching

Current Courses Taught