Building Trust in a Time of Uncertainty:
David Gonski on Corporate Social Responsibility
David Gonski on Corporate Social Responsibility
In an era marked by shifting political climates and business uncertainty, conversations around responsible business practices have never been more critical.
In the final episode of Leading Australia鈥檚 Just Transition, Professor Danielle Logue, Director 国民彩票 Centre for Social Impact, sits down with esteemed business leader and , David Gonski AC, to explore the evolving role of corporate social responsibility (CSR) and 鈥榮ocial licence to operate鈥 debates.
Drawing on nearly five decades of board-level experience - from chairing major banks and multinational corporations to leading arts and educational institutions 鈥 David Gonski offers reflections on the role of Environmental, Social, and Governance (ESG) commitments.
Gonski highlights that today鈥檚 boards must consider more than profitability; they face growing expectations from consumers and communities around environmental responsibility and social equity. Noting a key tension lies in reconciling immediate profit pressures, with the need to invest in a socially responsible future.
鈥楾he fundamental thing about company life is the old, vexed problem of short versus long term thinking. It鈥檚 a no-brainer to be corporately socially responsible if you鈥檙e looking to the long term. The problem becomes if you鈥檙e being held to short term obligations.鈥
In Gonski鈥檚 experience, the push for corporate social responsibility has emerged more from customer and community expectations, rather than from top-down policy and government mandates. He points to the critical role of stakeholder voices鈥攑articularly consumers鈥攊n driving meaningful change.
鈥楾he consumers have been the ones who鈥檝e demanded most,鈥 remarked David, 鈥業n packaging 鈥 people have said, 鈥業 don鈥檛 want to litter. I want to have some donation by the company.鈥
While the rationale for CSR may be clear, measuring and reporting actual impact鈥攅nvironmental or social鈥攔emains a complex challenge.
鈥淵ou can look at the various new structures and whether you are affecting the environment, or what success in coming to zero is. And you can see the dilemma that a board has in trying to work that out.鈥
鈥淚 feel in the next 10 years that corporations will have to be very clear on a longer-term thinking basis. We鈥檒l have to make very clear how they鈥檙e going to test, and what they鈥檙e actually going to do.鈥
Despite pushback in some quarters, Gonski sees a powerful momentum toward businesses taking greater responsibility. Longer-term thinking, transparent engagement, and a willingness to listen will increasingly define successful corporate leadership.
鈥淚f corporations put their focus on being part of the community, living up to the requirements that a community may need through corporate social responsibility, the dividend for the corporation will be an increase in trust.鈥 聽
Ultimately, Gonski鈥檚 perspective offers a timely reminder: in an uncertain world, integrating purposeful strategies with robust stakeholder engagement is not just an聽ethical stance鈥 it鈥檚 essential for building enduring trust and long-term resilience.